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The .asia regional internet domain has officially opened for business, with big firms expected to grab addresses reported BBC news.It further states,

Governments and companies can now register interest in specific domain names, such as www.namehere.asia.

Companies will be able to register domains for which they own a trademark and governments will get a chance to earmark those on a reserved list.

The general public will get a chance to snap up their own .asia domain when the landrush starts in February 2008.

It further adds,

The geographical reach of the .asia domain extends from Australia to the Middle East. In all, 20 organisations that run country code domains have signed up to back the .asia registry.

The .asia domain is the second regional domain to go live following the European .eu suffix which started selling in April 2006. Other regional domains for Africa and Latin America are expected to follow.